Consumers’ Research executive director, Will Hild is livid after a whistleblower alerted the agency to an agenda being pushed by insurance giants State Farm – which included recruiting agents who will push books about gender fluidity on young children.
In response, Consumers’ Research has slammed State Farm in a commercial, calling the company “a creepy neighbor.”
“Consumers’ Research is launching a campaign against State Farm Insurance because, recently a whistleblower brought to our attention evidence – email chain traffic – showing that they have been intentionally trying to target kindergartners for discussions around transgender issues, sexual identity issues, without notifying their parents or without their consent, and specifically targeting them in the public schools,” Hild told Fox News Digital.
Consumers’ Research, is a nonprofit that aims to “increase the knowledge and understanding of issues, policies, products, and services of concern to consumers and to promote the freedom to act on that knowledge and understanding.”
The non-profit was sent an email by a whistleblower, which showed memos being sent by State Farm corporate responsibility analyst Jose Soto urging Florida agents to provide LGBTQ+ books to children.
“State Farm is partnering with The Gender Cool Project to help diversify classroom, community center and library bookshelves with a collection of books to help bring clarity and understanding to the national conversation about Being Transgender, Inclusive and Non-Binary. The project’s goal is to increase representation of LGBTQ+ books and support our communities in having challenging, important and empowering conversations with children Age 5+,” Soto wrote.
“Agents are key to the success of this program. Nationwide, approximately 550 State Farm agents and employees will have the opportunity to donate this 3-book bundle to their local teacher, community center or library of their choice.”
“This is a fantastic way to give back and an easy project that will help us support the LGBTQ+ community and make the world around us better,” Soto wrote, wanting to find agents in Florida to participate in the project and pushed those who were on board to push the agenda on social media.
Hild shared the email given to Consumers’ Research with Fox News Digital and worked to confirm the emails were legitimate and got that when it was confirmed by other agents that they had received the same thing from Soto.
“The first thing we did is, of course, we wanted to verify this information. We reached out to other Florida State Farm agents to make sure that they had also gotten the email. And then we researched some of the materials, specifically the Gender Cool Project that’s mentioned in the email. If you go onto their website, you’ll find that State Farm is listed by name and by their logo as a sponsor and a partner of that project,” Hild said.
“State Farm looks to be targeting five-year-olds, kindergartners, in fact, in the public schools for inappropriate discussions around sexual identity,” Hild said. “We want to call them out for that activity and to notify parents and customers of State Farm’s activity, so they can hopefully get them to cut it out. But at the very least, make sure that their kids were not approached by State Farm on these issues.”
In their 30- second ad, which is titled “Like a Creepy Neighbor,” begins with the narrator stating that State Farm says it is a good neighbor before asking the question, “But would a good neighbor target five-year olds for conversation about sexual identity?”
“That’s what State Farm is doing, asking employees to donate guides to being transgender to public schools, books aimed at kindergartners questioning their identity. It’s textbook indoctrination,” the narrator says. “These books don’t belong in elementary schools and State Farm shouldn’t be putting them there. Like a creepy neighbor, State Farm is there.”
“What Consumers’ Research is hoping to do here is to educate consumers, customers of State Farm and parents as to their activities,” Hild said. “They’re set up much like a credit union. Their customers are their member-owners. They are, effectively. So even if you don’t have kids and you are a State Farm customer, this is being done in your name, and we think that is a very important thing for customers – and in this case – owners or controllers, members of the company, to be aware that’s being undertaken in their name.”
Hild is encouraging others who work for State Farm to come forward.
“We would love to hear from people who may have been affected by this or maybe were asked to do this. If they were a State Farm agent, we would obviously keep their identity private, but it would be great to know how far this extended, how many kids may have been affected,” he said.